I had an opportunity to speak to the brewmaster of O'Hara's Irish Craft Beers this week while enjoying his beers (and others ... many, many others) this St. Patrick's Day. His views and inspirations were quite unique but typical of the passion for beer shared by craft brewers worldwide.
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Ireland, contrary to popular belief, is a whiskey realm with beer coming in a distant second in popularity and Seamus, like most Irishmen, grew up as a whiskey drinker. While he was living and working in England he was corrupted and converted into a beer lover by the damned English (just like I was), but it was the American craft brew revolution that convinced him to leave his lucrative career to invest in his new love . O'Hara's now produces +10 beers with the Stout and Irish Red being readily available in the U.S. Mr. O'Hara is now touring the U.S. trying to expand his market by pairing with the Paulaner HPUSA group to help with distribution.
Me - "Why would you aim your sights and the US market rather than concentrating more on developing local markets"?
Seamus - "Most pubs in Ireland carry 2 or 4 taps. These taps have been serving the same beers for decades or even centuries and those brands are entrenched in the local lore and history. They are not likely to bring in an upstart. Also, Ireland only has 4 million people, less than the DFW market alone. If we want to take advantage of a thriving beer market we must look afield."
Cliché question alert, cliché question alert!
Me - "Which beer and/or beer style are you enjoying these days?"
Seamus - "I rather like the hoppy beers right now, not so much the west coast super hoppy brews, but the English style IPA's. Our new Double IPA is worth trying and quite delightful".
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Craft brewing is enjoying the same resurgence in Ireland that we are enjoying here in the U.S. So much so that Seamus founded the Irish Craft Beer and Cider Festival in Dublin which has over 22 craft breweries presenting their creations to over 10,000 attendees. I was thinking that it would be a great vacation for you to visit the festival in September and then take a trip to Carlow for the brewery tour. As a matter of fact, I think I will, too.
Carlow Brewing Company Ltd,
Royal Oak Road, Bagenalstown,
Co. Carlow, Ireland.
http://www.carlowbrewing.com/
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