Now of course you and I know that when you organize a beer festival it is all about the money. Some make their money primarily by tickets sales to attendess. The festival organizers that wish to have a wide range of brewers represented usually rely on ticket sales for their income. At this type of festival you usually have an 'open bar' them with unlimited tastings of whatever you wish to taste.
Others make their money from charging the distrubuters to feature the beers that the distributer wishes to push (call it advertising). You can tell when you are at one of these festivals when your selection is limited to the same basic crap beer that you see at your local sports bar and each beer is paid for as you drink ... think of ticket vouchers.
You also have hybrids like the GABF that makes money from both groups. They charge each brewery a significant amount of money to enter their beer into the festival and then charge attendees a significant amount to enter the festival.
And then there is the Shelton Brothers Festival. The Shelton brothers (yes, they exist, and 3 of them own the company) began in Massachusetts as an importer of small batch craft beers and has grown to a distributer of high quality beers and ciders with representation in nearly every state. They import thousands of labels from every continent, with the exception, of course, of Antarctica. The list of breweries that they have discovered and represent is quite impressive. Cantillion (who they discovered), Mikkeller, Nøgne Ø, Siren, Dieu du Ciel, Brewfist, Ridgeway, Westvleteren are among those that beer snobs know and adore. In the U.S. they distribute Prairie, Cigar City, Jester King, Hill Farmstead, Jolly Pumpkin and other breweries known as up and coming as well as for their quality.
|’t Hofbrouwerijke Flower Sour|
|Saison D’Epeautre by Brasserie de Blaugies|
|Toccalmatto/Prairie Ales Okie Matilda is a Belgian Pale Ale style beer brewed by Birra Toccalmatto in Fidenza, Italy|
|The Monarchy Preussen Weisse a Spice/Herb/Vegetable beer by The Monarchy, a brewery in Köln (Cologne),|
|Guldenberg by Brouwerij De Ranke|
Cheers - Bon
P.O. Box 486
Belchertown, MA 01007